Making the world a better place through digital technologies

Designing, engineering, developing, testing, and maintaining software has become so expensive that most small to medium businesses are being left out of the digital transformation journey. Whether you're a dog parlour owner or a beauty salon running appointments on paper — if you wanted an app, it was probably too expensive.

“From the beginning, we decided that we would build a platform that allows benefits to be shared by all. That's why subscriptions made the most sense.”

We take industry-leading digital solutions and develop them as affordable Software-as-a-Service, hosted on world-class cloud infrastructure from Google Cloud and Microsoft Azure. This delivers low costs, redundancy, performance, and reliability in a fairly distributed subscription model.

MyBusiness App was founded in South Africa with a simple observation: service businesses — from pet groomers to beauty salons — were struggling with fragmented tools that didn't understand their unique workflows.

We started with MyPetParlor App, building a comprehensive platform specifically for the pet grooming industry. Partnering with organisations like the National Pet Groomers of South Africa (NPGASA), we set out to disrupt the industry and get any business up and running with a booking app in less than a week.

The response was overwhelming — businesses loved having a tool that truly understood their needs. This success led us to expand with MyBeautySalon App, applying the same industry-specific approach to the beauty and wellness sector. Today, we serve hundreds of businesses across multiple countries, and we're just getting started.