Making the world a better place through digital technologies
We build transformative cloud solutions, services, and resources to help ordinary South African businesses become digital, future-proof, and competitive in markets shaped by local giants and international platforms.
Our Mission
To become essential for ambitious local businesses by delivering transformative cloud solutions, services, and resources that help them be digital, future-proof, customer-centric, and commercially resilient.
Our Vision
A better world for all businesses through digital technologies. We envision a South Africa where pet groomers, salon owners, billing teams, finance providers, and service operators can access the same calibre of tools as the largest enterprises.
Why we exist
Designing, engineering, developing, testing, and maintaining software has become so expensive that many small to medium businesses are being left out of the digital transformation journey. Whether you're a dog parlour owner, a beauty salon, a subscription business, or a microfinance team trying to move faster than paper files, custom software is often priced for someone else.
“From the beginning, we decided that we would build a platform that allows benefits to be shared by all. That's why subscriptions made the most sense.”
We take industry-leading digital solutions and develop them as affordable Software-as-a-Service, hosted on world-class cloud infrastructure from Google Cloud and Microsoft Azure. This gives smaller businesses the cost structure, reliability, and operational capability they need to compete with larger local groups and international competitors.
Our expertise
Our software design, engineering, and development expertise spans the core pillars behind modern, competitive business systems.
Cloud
Hosted on Google Cloud and Microsoft Azure for reliability, performance, and global scale.
Web
Modern web applications with real-time dashboards, self-service portals, billing workflows, and admin tools.
Mobile
Native mobile apps for customers and staff on iOS and Android.
Digital Transformation
Replacing spreadsheets, WhatsApp groups, and manual handoffs with purpose-built industry solutions.
Our story
MyBusiness App was founded in South Africa with a simple observation: ordinary businesses were being asked to compete against well-funded local giants and international platforms while running on fragmented tools, spreadsheets, paper files, and messaging threads.
We started with MyPetParlor App, building a comprehensive platform specifically for the pet grooming industry. Partnering with organisations like the National Pet Groomers of South Africa (NPGASA), we set out to help parlours, mobile groomers, and service teams run bookings, customers, teams, and payments with tools that understood their daily work.
That success expanded our mandate. MyBeautySalon brought the same industry-specific thinking to beauty and wellness teams. MyBillingHub tackled invoicing, subscriptions, dunning, and revenue operations. MyMicroFinance extended the platform into loan origination, applicant intake, document review, and underwriting handoffs.
Together, these four products give us a broader mission: solve the practical digital problems that hold South African businesses back, so local operators can deliver better service, move faster, and compete with confidence.
Our products
Each product is designed from the ground up for the workflows it serves - not a generic tool with a new label.
The future is digital. Join us.
Join the businesses using MyBusiness App products to modernise operations, serve customers better, and compete on stronger digital foundations.